PURPOSE

Competitive Intelligence module is designed to keep a searchable record of the information gathered from various competitive intel sources.

ENTERPRISE DEFINITION

See Product Domains

See Competitors

CAPTURE

Navigation:

Data Capture >> Strategic Innovation >> Competitive Intelligence

On navigating to the page shown in Figure 233: Competitive Intelligence- Landing Page, a list of all intel items is seen. When the user clicks on Add New button, they can add a new piece of intel.

On clicking the Add New button, the user is taken to the page shown in Figure 234: Add a Piece of new Competitive Intelligence. Using this page the user can enter the description , the source of intel, its importance, urgency and other information; in addition to the product domain that it applies to and the competitor that it pertains to. The user can also capture the relevant period of applicability which is a dropdown populated using the information in the product domain framework.

REPORTS

Navigation:

Management Reports >> Competitive Intelligence

This page as shown in Figure 235: Competitive Intelligence Report lists all the pieces of competitive intel captured in the system. This is a fully indexed and searchable data set.

When the user clicks on the Search button, the page as shown in Figure 236: Search for Competitive Intelligence. The user can search using any combination of parameters.