PURPOSE
Benchmarking module facilitates in ascertaining the gaps between ourselves and our best competitor with respect to product KPIs.
ENTERPRISE DEFINITION
PRODUCT DOMAINS
Navigation:
Enterprise Definition >> External >> Product Domains
On navigating to the page shown in Figure 126: Product Domains, the user sees the list of all Product Domains that the BU operates in. They can click the icon or the Add New button to take them to the page shown in Figure 127: Add Product Domain Details.
The page shown in Figure 127: Add Product Domain Details has the following details that need to be populated:
- The name of the Product Domain
- The order- that affects the sequence in which this is displayed
- Active – a checkbox to indicate whether the same is active or not
- Timeline buckets- There are five buckets each in the past and the future. These are typically related to the development horizon of the product. You should ideally be looking at 3 times the period a typical product generation lasts, or 3 times the development period of a typical product in the product domain.
PRODUCT KPI CATEGORIES
Navigation:
Enterprise Definition >> External >> Product KPI Categories
On navigating to the page shown in Figure 128: Product KPI Categories, a list of all categories for all KPIs for each product domain is displayed.
The user can click the icon or the Add New button to take them to the page shown Figure 129: Add Product KPI Categories for each Domain. The user is expected to select the product domain from the dropdown that is populated from the product domain master shown in Figure 126: Product Domains. The user is expected to type in the category name and select the sort order for display sequence of the categories.
PRODUCT KPI
Navigation:
Enterprise Definition >> External >> Product KPI
On navigating to the page shown in Figure 130: Product KPIs, by product domain and category, the user sees all product KPIs arranged by Domain and Product KPI Categories. The user can click the icon or the button to take them to the page shown in Figure 131: Add Product KPI and Category.
The user is expected to select the Product Doman > Category from the dropdown on the page and type in the KPI name. The user is expected to identify whether the KPI is a Forecasting KPI or a Benchmarking KPI, or both. This determines the KPIs that are available for capture in either module.
COMPETITORS
Navigation:
Enterprise Definition >> External >> Competitors
On navigating to the page shown in Figure 132: List of Competitors by Product Domains, the user is presented with the list of all competitors by product domains. The user can click the icon or the Add New button to take them to the page shown in Figure 133: Add Competitor by Domain
The user is expected to select the product domain and type in the name of the competitor.
CAPTURE
Navigation:
Data Capture >> Strategic Innovation >> Benchmarking
On navigating to the page shown in Figure 134: Select Product Domain for Benchmarking, the user can select the product domain from the dropdown and click on Load
This brings up the page shown in Figure 135: Benchmarking a Product Domain.
For each of the product KPI in a each category, user selects the competitor that is currently at the level corresponding to the timeline bucket in the column header. For instance, if Competitor A is 3 years behind us in a certain KPI, select competitor1 from the dropdown and type in the details in the text box just below the same.
ROLLS UP TO
Product Specifications